Story
The Brand Ben&Did'
Ben & Did is a low-cost brand in Switzerland.
Since childhood, Benoit has always been passionate about fashion, brands and fashion designers. One day wishing to create his own brand, he starts and asks his father to join him in the adventure. It is thanks to the fascination for sailing boats that the innovation and look of Ben & Did 'clothing differs from other claws.
Work is, above all, the trigger of success, and it is only an element of encouragement. You are passionate, you have to work to succeed and your talent will be manifested by the beauty of what you do, and after you realize your success, I declare young Designer.
The philosophy of Ben & Did and make sure that clothes make us sublime, gives some confidence. I am in a classic modern and cosmopolitan setting.
I am inspired by contemporary art for my creations but I have great admiration for the works of Kasimir Malewitch and Pieter Mondrian. Brand Ben & Did '
Products and accessories
Site web www.benetdid.ch
Benoît BIBa:
Up to 11 years old, I lived in Africa in different families. As a result, my childhood is difficult but rewarding. At that time, I already made small bamboo cars and I normally enjoyed DIY. I can say that my creative mind was already present at this moment. At age 15, my interest in fashion turned out, and I enriched it by reading magazines, watching slides and drawing clothes. At the age of 21, in collaboration with my father, we created the brand "Ben & Did", in parallel I continued my studies of Art and Fashion Design. Open person, it's probably my cultural diversity.
I do not consider myself African or European but simply as a man of the world. All cultures fascinate me and my wish is to find them in my creations. I am an ambitious person, smiling and passionate about fashion, I am attracted by the beauty and specialty of the works of my favorite artists who are Kasimir Malewitch, Pieter Mondrian, Karl Lagerfeld and Alexander Wang, Imane Ayissi.
My creations are in a classic modern and cosmopolitan setting. My inspiration comes from abstract art, nature, everything that lives and supremism.
"Work is above all the trigger of success, talent is only an element of encouragement ..." ... Benoit Biba
Didier Magistra:
Since working with carpentery, I have always loved art, design, quality things. After working in a few companies and following an opportunity, I decided to orient my professional career in IT. Husband and father of four children, I try to devote my family as much as possible while continuing my activities.
So when Beno came to me asking me to help him create a brand of clothing, I naturally accepted it.
Open, ambitious, curious and passionate about the sailing boat, my passion was the theme of our first collection of shirts.
For several years now, my ambition has been to open my own company and thus be able to ride the waves of entrepreneurship.
